Social Video Marketing
We don't just shoot one video for you. We teach your team to keep making short videos people actually watch — topic selection, hooks, scripts, shot lists, on-site shooting, editing rhythm and performance reviews, all the way through.
- 3 sec
- the opening that decides retention
- 5 parts
- a reusable high-performing structure
- 1 playbook
- your team can run it alone
Same machine. Why does it replace two people?
Why it fails
Why the videos you shoot get scrolled past
The gear is fine and the budget exists. The problem usually isn't the camera.
No hook up front
The first 3 seconds are a building, a logo and 'Hi everyone'. Viewers are already gone.
It sounds like a manual
Specs read from top to bottom — no conflict, no scene, no actual person.
It doesn't look professional
Backlit, shaky, muffled audio. Good content still reads as amateur.
No review after posting
You don't know which 3 seconds lost people or which line brought enquiries.
What we do
What we do
From content strategy to on-site execution, we turn video making into a repeatable pipeline.
Topics & scripts
Topics built from real customer questions and search demand, each with 3 opening hooks and a full spoken script.
3-second hooks
Conflict, counter-intuition, specific numbers and on-screen action to hold attention in the first 3 seconds.
Shot lists & shooting guidance
Shot-by-shot lists, camera positions, lighting and audio plans — clean footage even on a phone.
Editing rhythm & packaging
Shot length, subtitle style, cut points and sound cues, so it never drags or over-decorates.
Multi-platform distribution
One shoot, several cuts — opening, length and cover tuned for Douyin, WeChat Channels and RED.
Performance review
3-second retention, completion rate, engagement and enquiry sources, with fixes mapped to each video.
Structure
Five parts of a short video people finish
Your team can fill this template in — no on-camera talent required.
- 0–3s01
Hook
One concrete scene plus a counter-intuitive line, with action or result on screen.
TipNo logo, no 'Hi everyone'
- 3–8s02
Problem
Name the problem the viewer is living through. The more specific, the more it feels personal.
TipUse their words, not industry jargon
- 8–25s03
Solution
One actionable method, shown on screen or compared side by side.
TipOne action per step, not three at once
- 25–40s04
Evidence
Data, certifications, site footage or customer feedback that makes the claim hold.
TipShow the proof, don't just read it
- 40–60s05
Close
One conclusion plus one clear action: comment, message a keyword, or visit.
TipOnly one call to action
Deliverables
What you get
Everything is delivered as editable files so your team can keep producing.
Content & script pack
First 10 topics, scripts and a hook library
- Topic list with priorities
- 10 full spoken scripts
- 3 opening hooks per video
Shooting playbook
Follow it on site and the footage is usable
- Shot-by-shot list & camera map
- Phone settings and lighting setup
- Audio, wardrobe and location checklist
Publishing & review sheet
Every video leaves a data trail
- Publishing cadence per platform
- 3-second retention & completion log
- Line-by-line improvement notes
Process
How we work
You get finished videos in the first phase — no year-long contract required.
- 01
Audit
Review your existing account and footage, find where viewers drop off and what can be reused.
- 02
Topic session
Pick topics from customer questions and platform behaviour, then lock the first shoot list.
- 03
Scripts & shot lists
Deliver scripts, hooks and shot lists; nothing is filmed before you approve each one.
- 04
On-site coaching
In person or remote: camera position, lighting, delivery and pick-up shots.
- 05
Edit & review
Final cuts delivered, publishing supported, next video adjusted by the data.
Platforms
One shoot, several platforms
The same footage is re-cut for each platform — no reshoot.
Douyin
9:16Faster opening; conflict or result within 3 seconds
WeChat Channels
9:16Fuller talking-head delivery; trust and sharing matter
RED (Xiaohongshu)
3:4Cover and title first; experience and list formats
YouTube Shorts
9:16Slightly slower pace; dense captions and information
FAQ
Common questions
Practical questions about shooting, cost and results.
Clarify the customer questions first, then decide the content
Before starting GEO, consolidate your entity facts, real customer questions, public pages and acceptance criteria to know which questions you want to be more visible.