GEO basics2026-09-20 · 6 min
What is GEO: from search optimization to generative-engine optimization
Explains the difference between GEO and SEO in plain language, and why it matters more and more for brand visibility.
Insights
Insights
Practical articles and perspectives on GEO, generative search and brand facts.
Practices2026-09-28 · 8 min
How enterprises can organize citable source evidence for models
From entity facts and page structure to change logs, a practical method for organizing source evidence.
Case study2026-10-08 · 7 min
Content and source design for manufacturing customer questions
Using manufacturing procurement questions as an example, how to turn certifications and capacity into verifiable sources.
Trends2026-10-15 · 5 min
2026: competing on brand facts in conversational search
As more decisions happen in conversation, consistency of brand facts becomes a new competitive dimension.